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AJA AJA - in Korean, are words to rally the spirit.  They are words of encouragement and support to dig deep and give it all that you've got.

For founder, Jamie Lee, it was those words she needed to hear from her mother to combine her passions for design and golf into creating AJA AJA SPORT. 

With over 20+ years in the sports apparel industry as creative director and designer for iconic brands such as Nike, Adidas, and Gap, she brings high style with performance to golf products that are modern, bold, and fun.

Today, she hopes to support and inspire other women to feel comfortable and celebrate all the wins (no matter how small) on and off the green. 

AJA AJA!